These days, having an impressive online presence is essential for any business. Social media is a huge part of this presence, and one of the behemoths in this arena is Twitter. Twitter marketing is a great way to get your brand out there. If you do it right, that is…
Here are some tips
Publicize Your Account and Follow Others
The first step in effectively tweeting your brand is getting people to read your tweets, and to get people to read your tweets you need followers.
So how do you achieve this? First off, make sure you publicize the fact that your company has a Twitter account, and give your customers an incentive to follow you.
For example, you could tout specials or discounts that are only available to Twitter followers.
Another way to gain followers is simply by following other Twitter members. Any friends, acquaintances, businesses etc. that you follow open you up to more people seeing your account and following you in return.
Respond to Your Followers
The whole idea of social media is that it’s based on interaction, and when people participate in it they generally expect some sort of back-and-forth.
If people ask you questions or make comments concerning your brand, respond to them! It lets followers know you care and allows you to start a dialogue that could help you figure out what you can do to provide a better experience for your customers.
It also gives people an incentive to follow you; if they see you’re responsive to their questions/concerns via Twitter, they’ll use it as an avenue of correspondence
Interesting Profile/Background Image
Your profile and background images are the faces of your account. People will glance at these and make a split-second decision about your brand.
You want a profile picture that represents how you want to be perceived, whether it’s fun and zany, hip and youthful, or professional and respected.
You can also customize your background, which is a good opportunity to insert imagery related to your brand and get your name/logo into people’s brains even further.
Share Content Relevant to Your Brand – Twitter Marketing
You have to give your followers a reason to be interested in what you have to say; otherwise, they will not have an incentive to follow you anymore.
Keep it interesting by posting links and content related to your brand, and make sure that it’s actually fun and engaging stuff.
Posting special deals and discounts for your followers is another good way to keep them coming back for more.
You can post updates about your business, but just be sure you are not spamming your followers.
Have a Nice Website to Direct Your Followers To
Having a following on Twitter does not mean much if you don’t have a good-looking website to send them to.
You need a website that looks nice, functions well, and makes it easy to buy whatever you are selling.
If you need help setting one up, there are companies out there that specialize in Twitter Marketing and small business shopping cart software. And all the other various ins and outs of getting your site up and running.
Read more about Social Media Marketing Strategy…