Title Tag SEO – Google Ranking Factor Two

Title Tag is one of the major components of Onsite SEO. This is the tag that search engines use to populate their rankings.

In order to achieve high rankings of your websites, you need to be specific with your titles.

While putting the title to your website, make sure that it becomes impressive and reflects your keyword. See the picture for example…

Title Tag SEO

Also, select an appropriate and content smart keyword that appears as the clickable text for the user to pick from the search results. A title tag is displayed in both the top of a browser and within the browser tabs.

Example of a Title Tag SEO

<title>Wrestling Rhinos</title>

Here, “Wrestling Rhinos” will appear as the hyperlink placed to your page by Google in the search results.

Title Tag SEO Guidelines

The following guidelines should be followed while building title tags:

  • Character count at a range of 60 to 90 with spaces is a good standard. Google only recognizes 70 characters with spaces included.
  • Place the most important keywords for that page in the title tag and keep them as close to the beginning of the tag as possible.
  • Keep non-keyword terms to a minimum.
  • Every page should have a unique title focusing on the keywords for that page.

Title Tag SEO Optimization

Title tags are the first elements your potential visitors see within the search engine result pages. When you insert keywords in the title tags the search engines make the keywords “bold” in the search results.

Every time this happens, when a user searches something by inserting those keywords. This process enhances the visibility and makes the click-through rate higher.

Title Tag SEO Optimization – Best Practices

Keyword Research

Search engines will not display your webpage at the top of the list unless and until you select an appropriate and content stuffed keyword.

Doing extensive research enables you to select proper keywords to integrate them into title tags.

Keyword Placement

It is said that the closer to the start of the title tag a keyword is, the more it increases the rank and the more likely a user will click them to search results.

Consider Readability And Organic CTR

As the title tag is the accurate and concise description of a page’s content, it’s better to create compelling title tags to achieve more visits from the search results as shown in the above picture.

So to increase the organic CTR and readability of your title tag, test different messaging in your title tag and reorganize the SEO dynamically.


To sum up, the title tag SEO is the first factor that plays an important role to attract visitors to your site.

To go back to main content How To Optimize Content For SEO.

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