In order to promote web pages on the internet via search engines, there are various factors for performing On-page SEO optimization of the websites. The following factors will definitely help you to understand on-page SEO.
Keyword in Domain
Since SEO links to you by your domain name, you must put the keyword in the domain name so that your domain name gets optimized.
For example – if the keyword is music online then try to pick the domain like www.musiconline.com
If you don’t get the same extent it with a word www.musiconlinenow.com
Or www.music-online.com or net or org. You can choose according to your requirements.
File Name – URL Optimization
File names (Page URL – www.yoursite.com/page-filename) should be relevant to the website you are optimizing. You need to put all the keywords in the URL.
For example, if your site is www.musiconline.com and page is about a song Blue Christmas then try to make your URL like shown here – www.musiconline.com/blue-christmas
Also, ensure that you use dashes instead of underscores. You can check the video below this article.
Title Tag
For selecting title tags, the following points should be deeply concerned
- All the title tags should be relevant to the page.
- The title of your site must be attractive to grab the attention of the users. It should also enhance the click-through rate of the site.
- You shouldn’t use duplicate title tags.
- Do not leave your title tag blank.
- Make sure you put keywords in title but don’t overburden it with maximum keywords.
Description Tag
The description tag acts as the snippet of text that search engines post from your page in any given search query. A good page description tag enhances the click-through rate of your page.
Body Copy/Text
The body of the webpage should be purely relevant to the title and the description tags. You should put the keywords in it. The first keyword should be included in the first paragraph or writhing 100 words.
Important to note that you should keep the Proximity and Prominence factors in mind. The closer the key phrase is to the left, the better it is.
Designing factors
You must structure your page in a way that becomes search engine friendly and page size should not exceed 100KB.
All important pages should be reachable from at least one static link. (Sitemap or RSS can be handy) Avoid using inline CSS and always call .css and .js through separate files.
Development Factors
While doing on-page SEO, you should follow the markup standards suggested by the w3c. Try to remove junk codes like unnecessary comments as well as blank spaces. Restructuring pages with HTML code can give better results.
Content Optimization
While considering the content of the page, you should take proper care of it. Heading should come in heading styles using attractive fonts.
Also, include different key-phrases in different subheadings within the document. You can read here the simple steps to write a perfect SEO article.
Robot.txt
So you must be concerned about this important factor, robots.txt. If it is not properly structured, none of your web pages will be indexed by the search engine.
Outbound Links
External links, also known as outbound links are important while doing Onpage SEO. This helps search engines to realize that your page is full of quality content. So apparently improves the ranking of your website in search engines like Google.
SUMMARY
To sum up, these are some of the basic factors you must consider while doing an On-page SEO. Now here some points are not included according to the latest Google Updates.
Go back to main content How To Optimize Content For SEO.