Internal Backlinks – Off-page SEO Three

Why internal linking is important? So, internal backlinks means a link that goes from one page to another page on the same website. These are the hyperlinks that point to the same domain where they exist.

Internal Backlinks

In other terms, an internal link is a link that points to another page of the same website. These links are commonly used in the main navigation.

Code Sample

<a href=”” title=”Keyword Text”>Keyword Text</a>

An internal link is a link that directs visitors to another page of the website. Consider an example that you are reading an article on Google and the title is “Electronics”. The term “Electronics” contains a hypertext, upon clicking which directs you to another webpage within the same website. Here, the hypertext is considered an internal link.

Internal linking is a great approach for increasing anchor text links of a webpage, which further describes the content of your site to the search engines that help in enhancing page rankings.

Internal Link Building

To emphasize, internal link building is cross-linking on your website from one page to another. But before performing internal link building, you must make sure that your website has a well developed primary navigation.

Also, you need to make sure that navigation is user and search engine friendly. Although there are several points that you can remember to have good internal link building, the following three are the most important:

  • Link to pages from relevant pages only
  • Use anchor for internal linking by adding the target keyword in it. Do not use the anchor like “click here” or “more info” to linking text
  • Suppose you have two or more internal links to the same page, use NoFollow tag in one of them for safety.

Internal Backlinks Benefits

Internal linking is basically to help website visitors easily navigate through your site. So that they can find more relevant and appropriate information about the products or services you are offering.

A well developed internal linking structure also serves to pass ‘link juice‘ from one page to another. Link juice refers to the number of external links coming into your site and the power of the sites.


To sum up, internal backlinking is important for a website to give your reader a user-friendly experience.

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